How To Invest in Interior Design When Marketing Rental Properties

choosing color
  • Investing in interior design can help increase rental income and attract quality tenants.
  • Vinyl windows, premium faucets, and modern fixtures can all be used to create a luxurious look for the property.
  • Reliability, respect, and responsibility are important qualities to consider when selecting tenants.
  • Measuring ROI is essential for determining the effectiveness of interior design investments.
  • Consult with an interior designer or contractor to maximize your ROI and ensure the right design choices are made. 

As a landlord and property investor, one of your top priorities is ensuring that your rental property stays occupied by tenants who pay rent consistently and take good care of the property. One way to attract prospective tenants is by investing in interior design. Highlighting your property’s features with carefully planned decor can create a positive impression and boost your rental income significantly. Here are tips on how to go about designing your rental property and how to measure the ROI of your investment.

Invest in Interior Upgrades

One significant benefit of investing in interior design is that it can help you to raise your rental income. As you create a beautifully decorated space, you can charge more rent for the added value. Your tenants will be willing to pay more if they believe they’re getting an exclusive area that satisfies their preferences and demands. Here are luxury items that you should consider:

Vinyl Windows

Durable vinyl windows are an excellent interior design choice for rental properties. Not only do they provide superior insulation, but they also offer exceptional soundproofing capabilities and help to reduce energy costs. Vinyl windows are available in a variety of colors and styles to match any property’s decor.

Premium Faucets

Investing in premium faucets can be a great way to give your rental property an elevated look and feel. Premium faucets are available in a range of materials and styles, from classic to modern, so tenants have plenty of options when it comes to their chosen look. Furthermore, premium faucets are more durable than their standard counterparts, meaning that you won’t have to replace them as often.

Modern Fixtures

Modern fixtures such as light switches, dimmers, outlets, and doorbells can also elevate the look of your rental property. Installing modern fixtures is a great way to keep up with the trends and ensure that your interior design is current and appealing.

modern minimalist interior with open plan layout

Attract Quality Tenants

Investing in interior design can also assist in attracting quality tenants to your property. The right design choices can draw the attention of high-quality tenants who are willing to pay more for a beautifully designed space. With a superbly designed space, you can appeal to a premium market of clientele, enhancing your chances of finding an ideal tenant. Here are some qualities you should look for:


When it comes to tenants, reliability is vital. Look for individuals with steady jobs and good credit scores who pay rent on time and take care of the property. Be sure to thoroughly vet potential tenants by conducting background checks and character references. This will minimize your risk and ensure that you find reliable tenants for your rental property.


When it comes to finding tenants that will show respect for the property, it is crucial to look for those who have a history of respecting rental properties. Tenants who take care of their space, keep up with repairs and maintenance, and follow through on their commitments are more likely to be respectful toward your property.


Responsibility is an essential quality to look for in tenants. Tenants should be willing to follow the rules of your rental agreement and take good care of the property. You should ask questions about how prospective tenants plan on taking care of the property to ensure they understand their responsibilities and are able to meet them.

male landlord talking to couple tenant before handing keys

Measure the ROI

Investing in interior design for rental spaces is not just about making them visually appealing. It is also an investment in the long-term profitability of the property.

It’s crucial to measure the return on investment (ROI) on your interior design investment by considering the additional revenue earned through increased rental income, reduced property vacancy rates, or higher resale value. For instance, if you invest $1,000 in a modern fixture such as light switches and outlets, you can measure the ROI by calculating the number of tenants that have chosen your property over others due to the upgraded features.

It’s also a good idea to consult with an interior designer or contractor specializing in rental properties before investing in any upgrades. Working with a professional will ensure that you make the right design choices and maximize your ROI.

Investing in interior design can bring you increased rental income, attract quality tenants, and boost your property’s value. It’s a great way to enhance your rental property’s visual appeal and add value for tenants and buyers alike. If you’re contemplating interior design investments for your rental property, you should research the latest design trends, create a plan based on your rental property’s unique features, and measure ROI to determine whether the investment is paying off effectively. By following these simple guidelines, you’ll be able to make the most of your rental property investments and create a rental space that tenants will love to call home.

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