- Make your property stand out by maintaining the exterior and investing in traffic deck coating solutions for the parking garage.
- Offer a variety of spaces to suit different businesses
- Use both traditional and digital marketing tactics to promote your commercial building
- Improve tenant experience by simplifying the lease signing process and providing support and maintenance services
- Maintaining a full and happy property is beneficial for business success.
If you are running a commercial building, you probably know attracting good tenants is fundamental to business success. When your facility is full of happy tenants, everyone benefits – including those renting space from you!
But how do you ensure you attract the best tenants for your property? This blog post will provide tips and insights on attracting more tenants to your commercial building.
Make Your Property Stand Out
The first thing you need to do is make sure that your property is visually appealing and up to date. A building that looks outdated or run-down is unlikely to attract tenants when newer, more modern options are available.
As such, it is essential to continuously maintain your property to a high standard, particularly the exterior. With that said, below are some strategies to help you make your property stand out and attract commercial tenants.
Maintain your exterior
One of the most important things to remember when attracting commercial tenants is the exterior of your property. Your exterior is the first thing potential tenants see; first impressions are everything.
Therefore, it is crucial to keep your exterior looking clean and professional. This means ensuring that the paintwork of your building remains fresh and polished with a proper pressure wash and paint touch-up as needed.
Invest in your parking garage
Tenants appreciate the convenience and will enjoy having a safe and easily accessible parking garage. If your parking garage is in poor form, the tenant might overlook your property in search of a more convenient one.
Investing in traffic deck coatings is one of the best ways to spruce up the parking garage. Traffic deck coating solutions can protect the parking garage from wear and tear, making it look visually appealing. With a range of color and texture options, these coatings can provide a visually appealing finish while resisting moisture, UV rays, and chemical spills.
Offer A Variety of Spaces
The second tip is to offer a variety of spaces to suit different businesses. Think about what kind of businesses want to lease commercial space in your area and ensure options are available. Have smaller office spaces or shared working spaces for start-ups or freelancers. Meanwhile, larger businesses prefer larger office suites or a whole building floor.
Be Strategic with Marketing
Use traditional and digital marketing tactics to promote your commercial building. The goal is to get the attention of businesses seeking office space and drive them to your property. Target relevant business forums send email campaigns, or place adverts in local newspapers and business magazines. Also, ensure that your website is user-friendly and provides all the details for potential tenants, such as floorplans and rental rates.
Offer Good Security Measures
One of the considerations that tenants have when renting commercial space is safety and security. Implement a quality security system with surveillance cameras, alarms, and a key/fob entry system to give your tenants the peace of mind they need. When tenants know their business space is secured, they will likely sign a lease agreement.
Improve Your Tenant Experience
As a commercial property owner, your primary goal is to provide a comfortable and safe space for your tenants to work in. The satisfaction of your tenants is essential to the growth of your business. Satisfied tenants are more likely to renew their lease and refer their friends and associates to your property. Here’s how to do so:
Simplify the Lease Signing Process
Lease signing can be an overwhelming process for tenants. They must go through various documents and legal jargon that can cause confusion and stress. Simplifying the lease signing process can improve tenant satisfaction levels.
Provide Support and Maintenance Services
Ensure your tenants are given the support and maintenance services they need. Have a dedicated staff team in place to provide any assistance required, such as fixing broken doors, plumbing issues, or air conditioning problems. A prompt response time will help to ensure tenant satisfaction and peace of mind.
Final Thoughts
In summary, attracting good tenants to your commercial building requires a balance of visual appeal, offering a variety of spaces, strategic marketing, investing in security, and creating a positive tenant experience. By following these tips, you can increase the number of interested tenants and keep your property occupied with quality tenants. Remember: maintaining a full and happy property is excellent for business and provides all the benefits of a thriving commercial property!
